Consumer Buying Behavior (Questionnaire Marketing)

 

Questionnaire

Title: Consumer Buying Behavior Towards Vita Dairy Products in Haryana

Respondent No. _________________     Respondent Name _________________________

Section A: Demographic Information

1. Gender:
    ☐ Male  ☐ Female  ☐ Other
2. Age Group:
    ☐ Below 20  ☐ 21–30  ☐ 31–40  ☐ 41–50  ☐ Above 50
3. Location (City/Town/Village in Haryana):
    _______________________________
4. Monthly Household Income:
    ☐ Below ₹10,000  ☐ ₹10,001–₹25,000  ☐ ₹25,001–₹50,000
    ☐ ₹50,001–₹75,000  ☐ Above ₹75,000

 

Section B: Product Usage and Preferences

5. Do you purchase Vita dairy products?
    ☐ Yes  ☐ Occasionally  ☐ No
6. Which Vita products do you buy most frequently?(Tick all that apply)
    ☐ Milk  ☐ Curd  ☐Paneer  ☐ Ghee  ☐ Butter  ☐Lassi
    ☐ Flavored Milk  ☐ Cream  ☐ Others (Please specify): _____________

 

Section C: Purchase Decision Factors

(Please rate the following statements on a scale of 1 to 5, where

1 = Strongly Disagree, 2 = Disagree, 3 = Neutral, 4 = Agree and 5 = Strongly Agree)

No.	Factor	1	2	3	4	5
7	I buy Vita products because they are easily available in my area.	☐	☐	☐	☐	☐
8	I prefer the Vita brand over other dairy brands.	☐	☐	☐	☐	☐
9	The overall product quality of Vita is good.	☐	☐	☐	☐	☐
10	Vita products suit the taste preferences of people in Haryana.	☐	☐	☐	☐	☐
11	The appearance and packaging of Vita products attract me.	☐	☐	☐	☐	☐
12	The smell of Vita products indicates freshness.	☐	☐	☐	☐	☐
13	I like the flavor of Vita dairy products.	☐	☐	☐	☐	☐
14	I am satisfied with the texture of Vita products (e.g., curd, paneer).	☐	☐	☐	☐	☐
15	The cream quality in Vita milk and curd is satisfactory.	☐	☐	☐	☐	☐
16	Vita products are reasonably priced.	☐	☐	☐	☐	☐
17	Retailers behave well while selling Vita products.	☐	☐	☐	☐	☐
18	I have a good relationship with the retailer, which influences my purchase.	☐	☐	☐	☐	☐

 

Section D: Open-Ended Questions

19. What is the main reason you prefer Vita over other dairy brands?
    ______________________________________________________________

______________________________________________________________

20. What suggestions would you offer to improve Vita products or services?
    ______________________________________________________________

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