Consumer Buying Behavior (Questionnaire Marketing)

 

Questionnaire

Title: Consumer Buying Behavior Towards Vita Dairy Products in Haryana

Respondent No. _________________     Respondent Name _________________________

Section A: Demographic Information

1. Gender:
    ☐ Male  ☐ Female  ☐ Other
2. Age Group:
    ☐ Below 20  ☐ 21–30  ☐ 31–40  ☐ 41–50  ☐ Above 50
3. Location (City/Town/Village in Haryana):
    _______________________________
4. Monthly Household Income:
    ☐ Below ₹10,000  ☐ ₹10,001–₹25,000  ☐ ₹25,001–₹50,000
    ☐ ₹50,001–₹75,000  ☐ Above ₹75,000

 

Section B: Product Usage and Preferences

5. Do you purchase Vita dairy products?
    ☐ Yes  ☐ Occasionally  ☐ No
6. Which Vita products do you buy most frequently?(Tick all that apply)
    ☐ Milk  ☐ Curd  ☐Paneer  ☐ Ghee  ☐ Butter  ☐Lassi
    ☐ Flavored Milk  ☐ Cream  ☐ Others (Please specify): _____________

 

Section C: Purchase Decision Factors

(Please rate the following statements on a scale of 1 to 5, where

1 = Strongly Disagree, 2 = Disagree, 3 = Neutral, 4 = Agree and 5 = Strongly Agree)

No.	Factor	1	2	3	4	5
7	I buy Vita products because they are easily available in my area.	☐	☐	☐	☐	☐
8	I prefer the Vita brand over other dairy brands.	☐	☐	☐	☐	☐
9	The overall product quality of Vita is good.	☐	☐	☐	☐	☐
10	Vita products suit the taste preferences of people in Haryana.	☐	☐	☐	☐	☐
11	The appearance and packaging of Vita products attract me.	☐	☐	☐	☐	☐
12	The smell of Vita products indicates freshness.	☐	☐	☐	☐	☐
13	I like the flavor of Vita dairy products.	☐	☐	☐	☐	☐
14	I am satisfied with the texture of Vita products (e.g., curd, paneer).	☐	☐	☐	☐	☐
15	The cream quality in Vita milk and curd is satisfactory.	☐	☐	☐	☐	☐
16	Vita products are reasonably priced.	☐	☐	☐	☐	☐
17	Retailers behave well while selling Vita products.	☐	☐	☐	☐	☐
18	I have a good relationship with the retailer, which influences my purchase.	☐	☐	☐	☐	☐

 

Section D: Open-Ended Questions

19. What is the main reason you prefer Vita over other dairy brands?
    ______________________________________________________________

______________________________________________________________

20. What suggestions would you offer to improve Vita products or services?
    ______________________________________________________________

______________________________________________________________

Distributor Experience Survey (Questionnaire Marketing)

 

Title:

Distributor Experience Survey: Understanding Distribution Challenges and Needs

 

🔵 Section A: Distributor Profile

(Please tick or fill the most appropriate response)

1. Distributor Name:
    ____________________________________________________
2. Years of Experience as a Distributor:
    ☐ Less than 1 year ☐ 1–3 years ☐ 3–5 years ☐ 5–10 years ☐ Above 10 years
3. Location/Territory Covered:
    ____________________________________________________
4. Types of Products Distributed:
    ____________________________________________________

 

🔵 Section B: Supply & Delivery Issues

(Rate the following on a scale of 1 to 5; where 1 = Strongly Disagree, 2 = Disagree, 3 = Neutral, 4 = Agree  and 5 = Strongly Agree)

No.	Statement	1	2	3	4	5
5	Products are supplied on time by the company.	☐	☐	☐	☐	☐
6	Delivery quantities from the company match my orders.	☐	☐	☐	☐	☐
7	The company provides clear communication on delivery schedules.	☐	☐	☐	☐	☐
8	Stock shortages or delays from the company are infrequent.	☐	☐	☐	☐	☐

 

🔵 Section C: Support & Relationship with the Company

(Rate the following on a scale of 1 to 5)

No.	Statement	1	2	3	4	5
9	I receive adequate sales support and promotional material.	☐	☐	☐	☐	☐
10	The company provides fair margins and incentives.	☐	☐	☐	☐	☐
11	My concerns and complaints are resolved promptly.	☐	☐	☐	☐	☐
12	The company offers training or information on new products.	☐	☐	☐	☐	☐

 

🔵 Section D: Market Challenges

(Please tick the most appropriate response)

13. What are the most common issues you face with customers?
     ☐ Poor demand forecast by the company
     ☐ Frequent product stock-outs
     ☐ Pricing pressure
     ☐ Poor promotional support
     ☐ Other: ______________________
14. What is the biggest logistical issue you face?
     ☐ Late deliveries
     ☐ Poor transport facility
     ☐ Lack of proper storage
     ☐ Damage in transit
     ☐ Other: ______________________

 

🔵 Section E: Open-Ended Feedback

15. What is your main concern regarding product distribution ____________________________________________________
16. What support do you require from the company to improve your distribution process?
     ____________________________________________________
17. Do you have any other suggestions to enhance distributor–company cooperation?

Assessment of Employee Motivation in the Workplace (Questionnaire: HRM)

 

Research Questionnaire

Assessment of Employee Motivation in the Workplace

Respondent No: ________________          Respondent Name: _______________________________

Section A: Respondent Profile

1. Gender         :           ☐ Male   ☐ Female   ☐ Other

2. Age Group   : ☐ Below 25   ☐ 26–35   ☐ 36–45   ☐ 46–55   ☐ Above 55

3. Department: __________________________

4. Current Position/Designation: __________________________

5. Years of Experience:
☐ Less than 1 year   ☐ 1–3 years   ☐ 3–5 years   ☐ 5–10 years   ☐ More than 10 years

Section B: Motivation Factors

Please rate the following statements on a scale of 1 to 5, Where

 1 = Strongly Disagree,   2 = Disagree,   3 = Neutral,   4 = Agree   and   5 = Strongly Agree

Internal Motivation Factors

6. I feel personally responsible for the quality of my work.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

7. I take pride in achieving my goals at work.
☐ 1☐ 2   ☐ 3   ☐ 4   ☐ 5

8. I enjoy the tasks assigned to me.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

9. I feel a sense of accomplishment from my work.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

10. I am self-driven to complete tasks without supervision.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

11. I find meaning and purpose in my job role.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

12. I am motivated by opportunities to use my skills and strengths.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

13. I feel empowered to make decisions related to my work.
☐ 1   ☐2   ☐ 3   ☐ 4   ☐ 5

14. I feel confident about my contributions to the team.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

15. I have personal growth goals related to my job.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

External Motivation Factors

16. I receive recognition for good work from my manager.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

17. My salary and financial incentives are satisfactory.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

18. I get promotions and advancement opportunities.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

19. I receive constructive feedback from supervisors.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

20. My job is secure within the organization.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

21. I am appreciated in front of others for my work.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

22. My manager supports my professional development.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

23. My work environment is healthy and supportive.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

24. I feel motivated by team appreciation and peer support.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

25. The company’s policies motivate me to work better.
☐ 1   ☐ 2   ☐ 3   ☐ 4   ☐ 5

Section C: Open-Ended Questions

26. What motivates you most in your current role?
   ____________________________________________________________

27. What changes would you suggest to improve employee motivation in your organization?
   ____________________________________________________________